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Commerce Has Changed. Where Do You Still Have Leverage?

Feb 1, 2026

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12 min read

Commerce Has Changed. Where Do You Still Have Leverage?

How platforms, consolidation, and automation are reshaping who holds power and what it means for senior operators

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are not a formality

Jan 25, 2026

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9 min read

Boards are not a formality

Why companies need experienced oversight earlier than they think

EVOLVE Commerce Club
EVOLVE Commerce Club
Content is not the problem

Jan 18, 2026

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12 min read

Content is not the problem

Why structure and incentives matter more than technology

EVOLVE Commerce Club
EVOLVE Commerce Club
What Alibaba teaches about scale that most marketplaces learn too late

Jan 11, 2026

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11 min read

What Alibaba teaches about scale that most marketplaces learn too late

A senior perspective on why growth can hide problems before it exposes them

EVOLVE Commerce Club
EVOLVE Commerce Club
Searching for the right question

Jan 4, 2026

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10 min read

Searching for the right question

What Senior Professionals can expect from EVOLVE in 2026

EVOLVE Commerce Club
EVOLVE Commerce Club
When Ice Baths become a category

Dec 28, 2025

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11 min read

When Ice Baths become a category

A senior conversation with Laura Fullerton on turning a personal practice into a resilience system.

EVOLVE Commerce Club
EVOLVE Commerce Club
Are smart glasses the next interface?

Dec 21, 2025

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9 min read

Are smart glasses the next interface?

What senior leaders need to understand beyond features and hype

EVOLVE Commerce Club
EVOLVE Commerce Club
From a London Market Stall to the Rooms Where Futures Are Designed

Dec 14, 2025

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10 min read

From a London Market Stall to the Rooms Where Futures Are Designed

Foresight belongs to operators who lived uncertainty early and learned how to navigate it without a playbook.

EVOLVE Commerce Club
EVOLVE Commerce Club
Why Pepsi Will Never Beat Coca Cola

Dec 7, 2025

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8 min read

Why Pepsi Will Never Beat Coca Cola

Brandan Hughes showed us why competing to be the best keeps you trapped inside someone else’s category.

EVOLVE Commerce Club
EVOLVE Commerce Club
From the U.K to Personalization Expert: The Simple Wins that most miss

Nov 30, 2025

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11 min read

From the U.K to Personalization Expert: The Simple Wins that most miss

Tim Gaunt debunked common myths about Commerce Personalization for the EVOLVE Commerce Club

EVOLVE Commerce Club
EVOLVE Commerce Club
The Invisible Patterns That Shape Shopper Decisions Across Global Markets

Nov 23, 2025

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9 min read

The Invisible Patterns That Shape Shopper Decisions Across Global Markets

Vesna Fuiorea revealed the real forces that shape in-store decisions and why companies continue to misread them.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Hidden Patterns Shaping Global Commerce in 2025

Nov 16, 2025

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11 min read

The Hidden Patterns Shaping Global Commerce in 2025

Hendrik Laubscher brought EVOLVE the signals that matter, the ones that repeat across regions, and the ones most leaders still overlook.

EVOLVE Commerce Club
EVOLVE Commerce Club
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EVOLVE Commerce Club

EVOLVE Commerce Club

What VCs, PE firms and operators are seeing in commerce. Insights from world class leaders every week.


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