LogoEVOLVE Commerce Club
Authors
Login
EVOLVE Today
LogoEVOLVE Commerce Club

Archive

Two People. Same Playbook. Only One of Them Worked.

Aug 16, 2026

•

4 min read

Two People. Same Playbook. Only One of Them Worked.

👉An EVOLVE Field Note

EVOLVE Commerce Club
EVOLVE Commerce Club
When The Market Starts Explaining Your Company For You

Aug 9, 2026

•

5 min read

When The Market Starts Explaining Your Company For You

👉A Founder's reflection after three weeks in Brazil

EVOLVE Commerce Club
EVOLVE Commerce Club
Your Company Will Disappear

Aug 2, 2026

•

6 min read

Your Company Will Disappear

👉The biggest risk facing many companies isn't disruption. It's becoming impossible to discover.

EVOLVE Commerce Club
EVOLVE Commerce Club
Brazil: A Market of 200+Million

Jul 26, 2026

•

8 min read

Brazil: A Market of 200+Million

👉Every expansion starts with data. The best ones continue with context.

EVOLVE Commerce Club
EVOLVE Commerce Club
Consumers Don’t Buy Products. They Buy Trade-offs.

Jul 19, 2026

•

7 min read

Consumers Don’t Buy Products. They Buy Trade-offs.

👉Amazon, Temu, Shein and Mercado Libre are solving different customer problems.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Companies Winning With AI Started Somewhere Else.

Jul 12, 2026

•

7 min read

The Companies Winning With AI Started Somewhere Else.

👉Patricia Amaro on leadership, incentives and organizational design.

EVOLVE Commerce Club
EVOLVE Commerce Club
AI Needs Operators Before It Needs More Users

Jul 5, 2026

•

7 min read

AI Needs Operators Before It Needs More Users

👉Kate Minogue on why uncontrolled AI adoption may be creating more waste than value.

EVOLVE Commerce Club
EVOLVE Commerce Club
Late Infrastructure Changes The Economics Of Adoption

Jun 28, 2026

•

7 min read

Late Infrastructure Changes The Economics Of Adoption

👉Egypt, Brazil & Regions that built later may be better positioned for the next technological cycle.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Consumer Has Not Given AI Permission Yet

Jun 21, 2026

•

5 min read

The Consumer Has Not Given AI Permission Yet

👉 Berengeré on how brands are preparing for agentic commerce and the reasons why consumers are still deciding how much trust to delegate.

EVOLVE Commerce Club
EVOLVE Commerce Club
The People Worth Betting On

Jun 14, 2026

•

6 min read

The People Worth Betting On

👉 A successful outcome and an exceptional founder are not always the same thing.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Hardest Partnership Is The One Inside Your Company

Jun 7, 2026

•

8 min read

The Hardest Partnership Is The One Inside Your Company

👉 Why Partnership failures begin long before a partner is signed. They start with incentives, priorities, and measurement systems that pull teams in different directions.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Financial System Was Built To Close. Commerce No Longer Does.

May 31, 2026

•

6 min read

The Financial System Was Built To Close. Commerce No Longer Does.

👉 Global commerce adapted faster than financial infrastructure. The result is a growing gap between how businesses operate and how money moves.

EVOLVE Commerce Club
EVOLVE Commerce Club
123...7
EVOLVE Commerce Club

EVOLVE Commerce Club

What VCs, PE firms and operators are seeing in commerce. Insights from world class leaders every week.


Home

Posts

Authors

© 2026 EVOLVE Commerce Club all rights reserved.
beehiivPowered by beehiiv