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The Cost Of Building Has Collapsed. The Cost of Attention Did Not

May 24, 2026

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9 min read

The Cost Of Building Has Collapsed. The Cost of Attention Did Not

👉 Competitive Advantages Expires Faster Than Annual Planning Cycles

EVOLVE Commerce Club
EVOLVE Commerce Club
Consumers No Longer Want To Wait For Healthcare

May 17, 2026

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5 min read

Consumers No Longer Want To Wait For Healthcare

👉 Mayra Hurtado on preventive diagnostics, incomplete healthcare datasets, and why boards may be underestimating how consumer behavior is reshaping healthcare systems.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are still using the wrong definition of market maturity

May 10, 2026

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7 min read

Boards are still using the wrong definition of market maturity

👉 Emmanuel Ibok on why Nigeria’s commerce infrastructure evolved differently, and why many international companies still misread it.

EVOLVE Commerce Club
EVOLVE Commerce Club
What Happens to Control Once You Take Capital

May 3, 2026

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11 min read

What Happens to Control Once You Take Capital

👉 Angela Stahti on how capital, boards, and incentives reshape decision-making

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are rewarding execution. The market has already moved on.

Apr 26, 2026

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5 min read

Boards are rewarding execution. The market has already moved on.

👉 Anthony Gale on why judgment, not technology, now determines outcomes.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards and senior advisors: the gap between experience and impact

Apr 19, 2026

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6 min read

Boards and senior advisors: the gap between experience and impact

👉 David Alves on what changes when you move from execution to allocation, and why most underestimate it.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are funding the wrong retail strategy

Apr 12, 2026

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11 min read

Boards are funding the wrong retail strategy

👉 Melissa Minkow on how consumers are already using AI to complete purchases faster. Most strategies still optimise for engagement.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boardrooms Are Looking at the Wrong Layer

Apr 5, 2026

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11 min read

Boardrooms Are Looking at the Wrong Layer

👉 Björn Ognibeni on what senior leaders miss when comparing China & the West

EVOLVE Commerce Club
EVOLVE Commerce Club
After the First Exit, You Build Differently

Mar 29, 2026

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12 min read

After the First Exit, You Build Differently

👉 Gordon Robson on what changes when founders start thinking like buyers, investors, and boards

EVOLVE Commerce Club
EVOLVE Commerce Club
Trust Does Not Scale on Demand

Mar 22, 2026

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9 min read

Trust Does Not Scale on Demand

👉 How to work with advisors, and where they actually influence go-to-market

EVOLVE Commerce Club
EVOLVE Commerce Club
From London to São Paulo

Mar 15, 2026

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10 min read

From London to São Paulo

👉 Why commerce operators are facing the same pressures everywhere

EVOLVE Commerce Club
EVOLVE Commerce Club
AI Has Learned the Hero’s Journey

Mar 8, 2026

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16 min read

AI Has Learned the Hero’s Journey

👉 Mihai Barsan's critique on Brand erosion in a generative era

EVOLVE Commerce Club
EVOLVE Commerce Club
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EVOLVE Commerce Club

EVOLVE Commerce Club

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