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EVOLVE Today
Oliver Buchannon
EVOLVE Commerce Club

EVOLVE is a private, global platform for senior commerce professionals with international experience. It exists to capture how professional reality changes after seniority, when execution gives way to responsibility, judgment, and long-term consequence. EVOLVE functions as a field, an archive, and a shared reference point for those navigating advisory, board, and portfolio roles in global commerce.

Why We Pay The Train, The Cab, and Hesitate Online

Feb 15, 2026

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10 min read

Why We Pay The Train, The Cab, and Hesitate Online

👉 Marius Costin on trust, uncertainty, and the hidden architecture of payments

EVOLVE Commerce Club
EVOLVE Commerce Club
From Cleveland To The Boardroom

Feb 8, 2026

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10 min read

From Cleveland To The Boardroom

👉 Kevin Ertell on why strategy breaks at scale

EVOLVE Commerce Club
EVOLVE Commerce Club
Commerce Has Changed. Where Do You Still Have Leverage?

Feb 1, 2026

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12 min read

Commerce Has Changed. Where Do You Still Have Leverage?

How platforms, consolidation, and automation are reshaping who holds power and what it means for senior operators

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are not a formality

Jan 25, 2026

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9 min read

Boards are not a formality

Why companies need experienced oversight earlier than they think

EVOLVE Commerce Club
EVOLVE Commerce Club
Content is not the problem

Jan 18, 2026

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12 min read

Content is not the problem

Why structure and incentives matter more than technology

EVOLVE Commerce Club
EVOLVE Commerce Club
What Alibaba teaches about scale that most marketplaces learn too late

Jan 11, 2026

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11 min read

What Alibaba teaches about scale that most marketplaces learn too late

A senior perspective on why growth can hide problems before it exposes them

EVOLVE Commerce Club
EVOLVE Commerce Club
Searching for the right question

Jan 4, 2026

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10 min read

Searching for the right question

What Senior Professionals can expect from EVOLVE in 2026

EVOLVE Commerce Club
EVOLVE Commerce Club
When Ice Baths become a category

Dec 28, 2025

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11 min read

When Ice Baths become a category

A senior conversation with Laura Fullerton on turning a personal practice into a resilience system.

EVOLVE Commerce Club
EVOLVE Commerce Club
Are smart glasses the next interface?

Dec 21, 2025

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9 min read

Are smart glasses the next interface?

What senior leaders need to understand beyond features and hype

EVOLVE Commerce Club
EVOLVE Commerce Club
From a London Market Stall to the Rooms Where Futures Are Designed

Dec 14, 2025

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10 min read

From a London Market Stall to the Rooms Where Futures Are Designed

Foresight belongs to operators who lived uncertainty early and learned how to navigate it without a playbook.

EVOLVE Commerce Club
EVOLVE Commerce Club
Why Pepsi Will Never Beat Coca Cola

Dec 7, 2025

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8 min read

Why Pepsi Will Never Beat Coca Cola

Brandan Hughes showed us why competing to be the best keeps you trapped inside someone else’s category.

EVOLVE Commerce Club
EVOLVE Commerce Club
From the U.K to Personalization Expert: The Simple Wins that most miss

Nov 30, 2025

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11 min read

From the U.K to Personalization Expert: The Simple Wins that most miss

Tim Gaunt debunked common myths about Commerce Personalization for the EVOLVE Commerce Club

EVOLVE Commerce Club
EVOLVE Commerce Club
The Invisible Patterns That Shape Shopper Decisions Across Global Markets

Nov 23, 2025

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9 min read

The Invisible Patterns That Shape Shopper Decisions Across Global Markets

Vesna Fuiorea revealed the real forces that shape in-store decisions and why companies continue to misread them.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Hidden Patterns Shaping Global Commerce in 2025

Nov 16, 2025

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11 min read

The Hidden Patterns Shaping Global Commerce in 2025

Hendrik Laubscher brought EVOLVE the signals that matter, the ones that repeat across regions, and the ones most leaders still overlook.

EVOLVE Commerce Club
EVOLVE Commerce Club
From Denmark to 47 markets

Nov 9, 2025

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14 min read

From Denmark to 47 markets

How We Are building EVOLVE, step by step

EVOLVE Commerce Club
EVOLVE Commerce Club
7 Lessons From Meta & Tik Tok

Nov 2, 2025

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11 min read

7 Lessons From Meta & Tik Tok

What 15 years inside Meta and TikTok Taugt Dave Morrissey— now he’s teaching the rest of us what big tech really learned about speed, culture, and clarity.

EVOLVE Commerce Club
EVOLVE Commerce Club
From Outsourcing to Ownership

Oct 26, 2025

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11 min read

From Outsourcing to Ownership

What Happens When E-commerce Agencies Start Building Products

EVOLVE Commerce Club
EVOLVE Commerce Club
From New York To Four Exits

Oct 19, 2025

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10 min read

From New York To Four Exits

How Eytan Weiner built, sold, and started again & why real success begins after the deal closes.

EVOLVE Commerce Club
EVOLVE Commerce Club
From Brazil To The Boardroom of Global Payments

Oct 12, 2025

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11 min read

From Brazil To The Boardroom of Global Payments

Jean Mies On Building A Payments Powerhouse Across Continents

EVOLVE Commerce Club
EVOLVE Commerce Club
From Romania To The Global Beauty Boardroom

Oct 5, 2025

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12 min read

From Romania To The Global Beauty Boardroom

Angela Cretu, Former CEO of Avon on balancing legacy business, digital chanells and growth across markets

EVOLVE Commerce Club
EVOLVE Commerce Club
From South Africa To Defining E-commerce Success Globally

Sep 28, 2025

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9 min read

From South Africa To Defining E-commerce Success Globally

Lessons from 17 years of research across Amazon, Alibaba, JD.com, and more

EVOLVE Commerce Club
EVOLVE Commerce Club
From The USA To Building Cultures That Commit

Sep 21, 2025

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12 min read

From The USA To Building Cultures That Commit

Matt Marcotte on Building Intimacy at Scale

EVOLVE Commerce Club
EVOLVE Commerce Club
From Denmark To Building a Source of Truth

Sep 14, 2025

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12 min read

From Denmark To Building a Source of Truth

The Danish founder of Tembi explains why strategy must move from description to prescription.

EVOLVE Commerce Club
EVOLVE Commerce Club
From Ireland to global commerce

Sep 7, 2025

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11 min read

From Ireland to global commerce

Why Failure is curriculum & Lessons of a strategist and podcaster

EVOLVE Commerce Club
EVOLVE Commerce Club
Culture Is Your Strongest Commercial Weapon

Aug 31, 2025

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11 min read

Culture Is Your Strongest Commercial Weapon

A British Sales Leader Playbook for APAC Expansion

EVOLVE Commerce Club
EVOLVE Commerce Club
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EVOLVE Commerce Club

EVOLVE Commerce Club

EVOLVE documents what global commerce looks like once responsibility becomes real


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