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Oliver Buchannon
EVOLVE Commerce Club

EVOLVE is a private, global platform for senior commerce professionals with international experience. It exists to capture how professional reality changes after seniority, when execution gives way to responsibility, judgment, and long-term consequence. EVOLVE functions as a field, an archive, and a shared reference point for those navigating advisory, board, and portfolio roles in global commerce.

The Hardest Partnership Is The One Inside Your Company

Jun 7, 2026

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8 min read

The Hardest Partnership Is The One Inside Your Company

👉 Why Partnership failures begin long before a partner is signed. They start with incentives, priorities, and measurement systems that pull teams in different directions.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Financial System Was Built To Close. Commerce No Longer Does.

May 31, 2026

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6 min read

The Financial System Was Built To Close. Commerce No Longer Does.

👉 Global commerce adapted faster than financial infrastructure. The result is a growing gap between how businesses operate and how money moves.

EVOLVE Commerce Club
EVOLVE Commerce Club
The Cost Of Building Has Collapsed. The Cost of Attention Did Not

May 24, 2026

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9 min read

The Cost Of Building Has Collapsed. The Cost of Attention Did Not

👉 Competitive Advantages Expires Faster Than Annual Planning Cycles

EVOLVE Commerce Club
EVOLVE Commerce Club
Consumers No Longer Want To Wait For Healthcare

May 17, 2026

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5 min read

Consumers No Longer Want To Wait For Healthcare

👉 Mayra Hurtado on preventive diagnostics, incomplete healthcare datasets, and why boards may be underestimating how consumer behavior is reshaping healthcare systems.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are still using the wrong definition of market maturity

May 10, 2026

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7 min read

Boards are still using the wrong definition of market maturity

👉 Emmanuel Ibok on why Nigeria’s commerce infrastructure evolved differently, and why many international companies still misread it.

EVOLVE Commerce Club
EVOLVE Commerce Club
What Happens to Control Once You Take Capital

May 3, 2026

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11 min read

What Happens to Control Once You Take Capital

👉 Angela Stahti on how capital, boards, and incentives reshape decision-making

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are rewarding execution. The market has already moved on.

Apr 26, 2026

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5 min read

Boards are rewarding execution. The market has already moved on.

👉 Anthony Gale on why judgment, not technology, now determines outcomes.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards and senior advisors: the gap between experience and impact

Apr 19, 2026

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6 min read

Boards and senior advisors: the gap between experience and impact

👉 David Alves on what changes when you move from execution to allocation, and why most underestimate it.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are funding the wrong retail strategy

Apr 12, 2026

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11 min read

Boards are funding the wrong retail strategy

👉 Melissa Minkow on how consumers are already using AI to complete purchases faster. Most strategies still optimise for engagement.

EVOLVE Commerce Club
EVOLVE Commerce Club
Boardrooms Are Looking at the Wrong Layer

Apr 5, 2026

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11 min read

Boardrooms Are Looking at the Wrong Layer

👉 Björn Ognibeni on what senior leaders miss when comparing China & the West

EVOLVE Commerce Club
EVOLVE Commerce Club
After the First Exit, You Build Differently

Mar 29, 2026

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12 min read

After the First Exit, You Build Differently

👉 Gordon Robson on what changes when founders start thinking like buyers, investors, and boards

EVOLVE Commerce Club
EVOLVE Commerce Club
Trust Does Not Scale on Demand

Mar 22, 2026

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9 min read

Trust Does Not Scale on Demand

👉 How to work with advisors, and where they actually influence go-to-market

EVOLVE Commerce Club
EVOLVE Commerce Club
From London to São Paulo

Mar 15, 2026

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10 min read

From London to São Paulo

👉 Why commerce operators are facing the same pressures everywhere

EVOLVE Commerce Club
EVOLVE Commerce Club
AI Has Learned the Hero’s Journey

Mar 8, 2026

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16 min read

AI Has Learned the Hero’s Journey

👉 Mihai Barsan's critique on Brand erosion in a generative era

EVOLVE Commerce Club
EVOLVE Commerce Club
From Selling Hours to Absorbing Risk

Mar 1, 2026

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13 min read

From Selling Hours to Absorbing Risk

👉 Tom Karwarka on why value no longer sits in code production, but in accountability and integration.

EVOLVE Commerce Club
EVOLVE Commerce Club
Companies Are Getting Faster. Careers Must Too.

Feb 22, 2026

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11 min read

Companies Are Getting Faster. Careers Must Too.

👉 Jens Ingelsted on why companies can now scale faster than careers can adapt

EVOLVE Commerce Club
EVOLVE Commerce Club
Why We Pay The Train, The Cab, and Hesitate Online

Feb 15, 2026

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10 min read

Why We Pay The Train, The Cab, and Hesitate Online

👉 Marius Costin on trust, uncertainty, and the hidden architecture of payments

EVOLVE Commerce Club
EVOLVE Commerce Club
From Cleveland To The Boardroom

Feb 8, 2026

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10 min read

From Cleveland To The Boardroom

👉 Kevin Ertell on why strategy breaks at scale

EVOLVE Commerce Club
EVOLVE Commerce Club
Commerce Has Changed. Where Do You Still Have Leverage?

Feb 1, 2026

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12 min read

Commerce Has Changed. Where Do You Still Have Leverage?

How platforms, consolidation, and automation are reshaping who holds power and what it means for senior operators

EVOLVE Commerce Club
EVOLVE Commerce Club
Boards are not a formality

Jan 25, 2026

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9 min read

Boards are not a formality

Why companies need experienced oversight earlier than they think

EVOLVE Commerce Club
EVOLVE Commerce Club
Content is not the problem

Jan 18, 2026

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12 min read

Content is not the problem

Why structure and incentives matter more than technology

EVOLVE Commerce Club
EVOLVE Commerce Club
What Alibaba teaches about scale that most marketplaces learn too late

Jan 11, 2026

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11 min read

What Alibaba teaches about scale that most marketplaces learn too late

A senior perspective on why growth can hide problems before it exposes them

EVOLVE Commerce Club
EVOLVE Commerce Club
Searching for the right question

Jan 4, 2026

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10 min read

Searching for the right question

What Senior Professionals can expect from EVOLVE in 2026

EVOLVE Commerce Club
EVOLVE Commerce Club
When Ice Baths become a category

Dec 28, 2025

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11 min read

When Ice Baths become a category

A senior conversation with Laura Fullerton on turning a personal practice into a resilience system.

EVOLVE Commerce Club
EVOLVE Commerce Club
Are smart glasses the next interface?

Dec 21, 2025

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9 min read

Are smart glasses the next interface?

What senior leaders need to understand beyond features and hype

EVOLVE Commerce Club
EVOLVE Commerce Club
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EVOLVE Commerce Club

EVOLVE Commerce Club

What VCs, PE firms and operators are seeing in commerce. Insights from world class leaders every week.


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